The technique I perfected early in my sales career, and what I teach sales teams and individuals today, will by-pass the lower-level person and open the doors of decision makers.
What’s the technique… It’s a perfected method based on a specific pattern of persuasion. It’s to a certain extent about developing your natural inborn talent as a persuader (and yes, everyone has it). But it’s much more about putting together a series of specific steps and strategies that are incredibly persuasive and virtually unstoppable.
These steps and strategies are extremely important… without them the door of the decision maker door will remain closed… and, if you’re not granted access there’s a slim, if not zero, chance of making the sale.
What it’s NOT about… It’s not about using heavy handed or unethical tactics.
What it’s about… It’s about causing that right person to want to pay attention to the sales person and granting their request to connect.