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An Example of Why Words Matter

12/10/2012

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After being put in charge to turnaround an “underperforming” Asian distribution channel, I was beginning the process of confirming meetings in multiple countries.  This was my first visit and didn’t know what to expect, other than knowing this territory should be generating large revenues and it wasn’t.

Forgot to mention… this was my first international position.

I remember writing my message to the Executive Director of Nissho Electronics Corporation, our Japanese distributor.  Japan had huge potential that wasn’t being reached.

It read…
          “I’m planning my first visit to Japan and want to allocate enough time to be properly trained.  When         would be a good time for you and do you think five days is adequate?”

His answer was…
          “We don’t call it Training we call it Orientation.” 

I responded by saying…
          “Do you think five days will provide enough time?”

 His reply was simply…
          “GOD I HOPE SO”

With this response I learned two important things:
          1.     Chose words wisely… they do matter (especially in Japan), and

          2.     I had a client unhappy about something

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    Author

    Bill Kliss has been teaching his perfected technique  of opening doors to reach decision makers for 30-years.  His cutting edge approach has increased sales wins for virtually all types of products and services.  

    In addition, Bill also hosts the Opening Doors Radio & Video Show Series. This is  where Bill provides insight into opening doors to the C-suite by discussing proven selling techniques, and what some businesses are doing to accelerate business growth in today's economy.

    Bill's also a dad who loves the blues and anything at or in the ocean.

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