Your Blog As A Product

11/20/2012

While at ProductCamp SoCal I attended a session titled "Your Blog As A Product".

Dori Gilbert, the Executive Director of ProductCamp SoCal, conducted the session.

Dori's session outlined five basic decisions to be addressed before beginning a business or professional blog that helps set you up for a sustainable content hub.

The five decisions were:

Defining the purpose of your blog (what's your story, how to promote your blog, etc)
Developing your foundation of sustainability
Cultivating your blog direction
Take time to blog (establish a writing schedule and topic calendar
Selecting Technology and tools for results (platform & tools)

Dori's session provided an excellent overview of business blogging and I'd recommend reading her ebook titled "5 Decisions: Creating a Blog (Smart Decisions for a Successful Business Blog". If you would like a "free" copy, just send me a request from the "Contact Me" tab.

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Bill Kliss has been teaching his perfected technique of opening doors to reach decision makers for 30-years. His cutting edge approach has increased sales wins for virtually all types of products and services.

In addition, Bill also hosts the Opening Doors Radio & Video Show Series. This is where Bill provides insight into opening doors to the C-suite by discussing proven selling techniques, and what some businesses are doing to accelerate business growth in today's economy.

Bill's also a dad who loves the blues and anything at or in the ocean.

Your Blog As A Product

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