John Chow dot Com is one of the largest blogs on the Internet, with over 200,000 active daily readers and followers. John Chow dot Com is ranked number 16 on the AdAge Power 150 list and number 1 in the list of the Top 50 Canadian Internet Marketing Blogs.
What drew my attention to John was the title of his ProductCamp presentation… “Zero to $200,000 In One Month – How To Launch Your Own Info Product”. Catchy title and I was skeptical.
I wasn’t interested in launching my own info product, but was interested in how John turned blogging into a money making machine.
ProductCamp follows a participant-drive “un-conference” format. Session topics and presenters are not determined until attendees vote. John Chow’s session received 1,124 votes and the next highest session received 182 votes. So I wasn’t the only one interested in what John had to say.
Here’s a link to John Chow’s ProductCamp presentation. The video is a real-life case study on how he created an information product in 28 days, marketed it online, and made $200,000 of sales in the first month. All done with a budget of less that $1,000.
I recommend you grab a drink, pull up a chair, and note pad. You will walk away energized and will have gained insight on how to improve marketing with a blog.